Hi everyone! We hope you’re having a great start to the week. In our Schools & Agents bulletin last Friday, we provided a glimpse into our time at the FELTOM workshop in Malta and explained how the use of written and video content can seriously improve your business’ visibility. Just in case you missed it, let’s look at these two insights in some more detail.

Reflections on the FELTOM workshop 

Last week Schools & Agents went to the much-anticipated FELTOM workshop, where we had the chance to chat to school representatives here in Malta, as well as international agents attending the event. It was a fantastic opportunity for us to catch up with key industry players, and for attendees to visit schools around Malta in person. What’s more, they had the chance to experience the culture of Malta on what turned out to be a beautiful sunny week on the island, with temperatures going up to 20º. That’s quite impressive for the beginning of February! 

The importance of written and video content

We always stress the importance of optimised content to boost your visibility in search engines, like Google, and on social media. This is because written content, even a very short blog post of 150 words, coupled with video content is the best combination in reaching potential clients around the world. The key here is consistency. Post regularly on your website and social media, making sure your content schedule is one that you can actually stick to, even when things get busy. But many businesses don’t have the time or human resources to dedicate to this – and here’s where we can step in. If you are not a Schools & Agents member yet, or you’d like to include content in your current membership with us, just get in touch and we’d be more than happy to guide you through the process. 

That’s it for today, but don’t forget to check our website and socials for more insights and updates to come.

Written by Stephanie Clark